5 Tips To Grow Your Business With Digital Marketing.

If there’s one thing the past year has taught us is it’s that we need to go digital… now!

While many other types of traditional marketing have been shut down or restricted, the digital world is booming like never before. 2021 is the time to really take advantage of this to recover, and even grow your business in 2021.

To help you smash your marketing goals, we’ve compiled the top 5 Digital Marketing Tips for 2021. 

1.) Create A Social Media Strategy With Specific Goals

Trying to build a brand on social media without a defined strategy can be counterproductive. You’ll find yourself just posting for the sake of it, with little rhyme or reason, and as a result, seeing no return from such efforts.

The first reason you need a social media strategy is because it will help you build a strong, organic presence online.

You’ll be able to plan out posts in advance and get them scheduled and set. All of this, in turn, will help you stick to social media rule number one: posting consistently.

Failure to maintain consistency is one big reason social media accounts stop growing.

Having a social media strategy in place will ensure that your social media efforts are more fruitful and are working to support your broader business goals.

Putting a strategy together includes outlining your business goals so that you can work backwards to create posts that reinforce them. You’ll also want to outline some social media goals (and track them) so you have something to work towards, and to validate that the work you are doing is paying off.

Some common business goals on social media are brand awareness, community engagement, content distribution, sales/lead generation and customer support.

Speak to our team today to discuss how we can help you with your social media.

2.) Boost Your Brand Presence and SEO With A Blog

For just about any question or need you have, you know Google is there. For many people, the wildly popular search engine is their first stop when trying to look for just about anything.

That means that no matter what type of website you have, if you want people to find it, you need it to show up in the search engine. And that’s hard.

One of the best things you can do to improve your chances of ranking high in the search engines is to start a blog.

Blogging is good for SEO because it helps with many things that are important ranking factors. When you have a blog that’s updated regularly with blog posts that are high quality and on topics relevant to your audience, it can make a huge difference to how your overall website performs in search engines.

If you ever happen upon a website that you realise hasn’t been updated in years, you probably immediately lose some trust in the information you’re seeing. The company it represents could have gone out of business completely or the website could be providing information that’s been completely debunked or changed since that last update.

Google doesn’t want to deliver its searcher’s outdated information. Websites that are regularly updated signal to them that the website is alive and offering fresh content. It also gives the search engine algorithms more reason to index your website more often, keeping it more on their radar over time.

You’re probably not going to have reason to update your homepage frequently (and it wouldn’t necessarily be a good business move to do so), so a blog is a more practical tool for adding new content to your website on a regular basis.

Do you want to start a blogging marketing strategy but don’t know where to start?

One of our talented and experienced writers at Slingshot Digital can write content for your business that will help reach your goals. Contact us to make a start today.

3.) Use Dedicated Landing Pages For Each Of Your Goals

You’ve done a great job building your brand and creating a website that represents it. Now you have to make sure that all of that hard work translates into sales. If you are looking for an effective lead conversion tool, landing pages are definitely the way to go.

A landing page is a great way to drive traffic, improve your SEO and build your brand. It can also form part of an effective PPC strategy. Approximately 68% of B2B businesses use landing pages to generate leads for future conversion.

Fortunately for you, 44% of these clicks are directed toward home pages, which, as we’ll discuss, is not a good strategy. Landing pages lead customers to a specific product, service or offer and encourage them to take action. This is your opportunity to create conversions and build your customer base.

If landing pages are so important, why isn’t every business using them? Well, there is a misconception that they are hard to create and maintain. Fortunately, that simply isn’t true. Building an effective landing page is less about flashiness and more about getting the consumer what they’re after.

You need to send prospective customers to a page that will let them take advantage of whatever special offer you’ve promised them. Since they are tied to something specific, your landing pages have a better chance of capturing attention for a longer period of time.

If you want to increase your conversions or leads then contact our team now to discuss how we can help your business build the best landing pages.

4.) Email Marketing – Your Most Cost-Effective Marketing Channel

Did you know?

  • Organic reach is around 4x higher on email than on social media
  • Mail generates $38 for every $1 spent, which is an astounding 3,800% ROI, making it one of the most effective options available.
  • Marketers who used segmented campaigns noted as much as a 760% increase in revenue. 
  • Click-through rates are 100.95% higher in segmented email campaigns than non-segmented campaigns.

What’s the use of implementing the above marketing tips if you have no follow-up strategy?

The truth is, your other channels function to speak to a varied audience. Sort of like dropping a fishing line into open water to see what you come up with. When your target customer begins to emerge from social media marketing, SEO, content marketing, etc. campaigns, what’s next for that audience? 

Say you’ve created a post for social media that drives to a landing page with a call-to-action and a prospective customer submits their email through the call-to-action. What happens next? Ideally, this customer falls into a series of email messages that nurture them to create brand awareness. They receive timely emails that direct the prospective customer to related content on the website, information about new products/services and other varied touchpoints that ultimately result in a conversion.

Email is the marketing tool that provides you with the ability to create a fluid, interconnected and undisrupted buyer’s journey. More importantly, email marketing allows you to build relationships with leads, customers and past customers. It’s your opportunity to speak directly to them in their inbox, at a time that is convenient for them. 

Coupled with the right messaging, email can become one of your most impactful marketing channels.

Don’t know where to start when creating a winning email marketing campaign? Get in touch with our team today to discuss how we can help your business.

5.) Measure Your ROI With Analytics

Marketing analytics is the practice of measuring, managing and analysing marketing performance to maximise its effectiveness and optimize return on investment (ROI). Understanding marketing analytics allows you to minimise wasted marketing spend and understand where your sales and leads are coming from.

Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends. Despite these compelling benefits, a majority of organisations fail to ever realise the promises of marketing analytics. 

According to a survey of senior marketing executives published in the Harvard Business Review, “more than 80% of respondents were dissatisfied with their ability to measure marketing ROI.”

If you’re not taking advantage of marketing analytics now, your competitors probably are or they’re planning to use it to gain an advantage. If they’re using their own information to learn and advance their business, they’re probably also learning from yours. The longer you wait to leverage marketing analytics, the further behind you will fall.

If you want help understanding the effectiveness of your marketing efforts and ROI, get in touch with our team today.

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